The Smart Calorie
Stop Missing the Mark
  1. 75% are concerned about weight
  2. 66% change their diet to improve health
  3. 80% want foods and beverages that are healthier
  4. Only 11% know how many calories they consume each day
  5. 73% want to know how much fat and how many calories are in the foods they consume
  6. 100% eat outside of the home more frequently

We want to help

The Smart Calorie is more than just another fitness website. It's a personalized tool designed to help you reach your nutritional and fitness goals by educating you and putting you in charge of your health.

People are concerned about health.

FACT ONE: 75 percent of Americans are concerned about their current weight - an increase of 11 percent over the past year.

FACT TWO: This year, 66 percent of Americans report that they have made changes in an effort to improve the healthfulness of their diet compared to last year.

FACT THREE: More than 80 percent of Americans say they are currently consuming or would be interested in consuming foods or beverages for health and wellness benefits.

FACT FOUR: When asked to estimate the number of calories they should be consuming in an average day, 69 percent of Americans provided an estimate in 2007. However, only 11% were able to provide an accurate estimate.

FACT FIVE: When Americans were asked which specific elements they use on the Nutrition Facts Panel, 73 percent cited both calories and total fat

FACT SIX: Researchers report that almost half of Americans' meals are now consumed outside the home, and that restaurant portion sizes have jumped by between 20 percent and 60 percent over the past 20 years.

The Smart is here is to help.

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